The Simpsons Essay example - 1184 Words

The Simpsons When the FOX network aired The Simpsons in 1989, the show brought the yellow-skinned and four-fingered cartoon characters named Homer, Marge, Bart, Lisa, and Maggie Simpson into millions of American living rooms. This bent archetype of the American family, as well as the hundreds of zany characters that populate their all-American hometown of Springfield, fast became the targets of enormous criticism. Elementary schools banned T-shirts bearing the images of the Simpson family and their slogans. Former U.S. Secretary of Education William Bennett and even President George Bush berated the show as subversive and demeaning (McAllister 1494). However, a more careful investigation of the show reveals far more than†¦show more content†¦In one episode, Homer makes an unwitting jab at U.S health care. Americas health care system is second only to Japans . . . he says, then adds, Canadas . . . Swedens . . . Great Britains . . . well, all of Europe (McAllister 1494). In another, Homer tries to buy a gun although he is a felon and a former mental patient on the governments list of potentially dangerous people. In a lampoon of American gun control, the dealer tells him that being potentially dangerous means only that he must wait a week before he can buy a weapon (Cantor). In fact, according to those behind the scenes, these forays into politics mark more than just material for the next laugh; rather, they are deliberate efforts to shape American society. Simpsons creator Matt Groening says that, under its facade of humor, the show is trying to nudge people, jostle them a little, wake them up to some of the ways in which were being manipulated and exploited. He adds, The Simpsons message over and over again is that your moral authorities dont always have your best interests in mind (Doherty). Going beyond politics, and perhaps into trickier territory, The Simpsons often criticizes religion in America. For instance, the Simpsons over-pious neighbors are a stereotype with which the show lambastes the Religious Right, and the local minister condemns gambling, the eighth deadly sin, while his church hosts bingo, Reno, and MonteShow MoreRelatedThe Simpsons Essay1011 Words   |  5 PagesThe Simpsons A sitcom is a situational comedy television series. Sitcoms usually use comic devices to make them funny like puns, violence and exaggeration. They use satire, farce, parody, jokes, gags and slapstick to entertain the audience. Sitcoms usually last 30 minutes if shown on commercial TV and they involve chracters having problems which they try to sort out. Leaver it to Beaver was about a typical, white middle-class 1950s family that had problems and workedRead MoreEssay on The Simpsons1474 Words   |  6 PagesThe Simpsons The Simpsons is an original, satirical American sitcom cartoon, which is shown all over the world and appeals to a wide range of audiences with its unique, yet basic form of humour. It stereotypes and satirises the typical American lower middle class family. With its simple plots, exaggerated situations, unrealistic scenarios, lurid colours, humour, animation and familiar pattern, it is a typical cartoon but with an original twist. This makes it like noRead MoreEssay on The Simpsons1081 Words   |  5 PagesThe Simpsons Since its first episode in January 1990, The Simpsons has become a worldwide phenomenon. For the first time a show existed as an animated television sitcom, it addresses and satirises important issues through the fictional town of Springfield, (aka a typical American town). The show starts with 2 minutes of introductory credits, accompanied by boisterous music, through which the audience is shown around the town of Springfield and briefly glimpse theRead More The Simpsons as a Sitcom Essay1386 Words   |  6 PagesThe Simpsons as a Sitcom The Simpsons is an example of an American sitcom. A sitcom is situation comedy, which is when the same setting and same characters appear in every episode. Examples of sitcoms are programs such as The Crosby Show and more recent sitcoms such as Friends. Sitcoms surfaced in the 1950s in America showing the ideal family. Slowly sitcoms started to show the reality of life and dealt with social issues such as divorce and unemployment. SitcomsRead MoreThe Simpsons on Television Essay1345 Words   |  6 Pages The Simpsons How does a television series keep going in this time of ever changing network schedules and shows that grow stale after twelve weeks? The Simpsons have not only lasted, but it has also become a staple of American life. Many tribute this longevity to the witty and hilarious satire that is present in every episode. By using incongruity, sarcasm, exaggeration, and other comedic techniques, The Simpsons satirizes most aspects of ordinary life, from family, to TV, to religion, achievingRead MoreThe Impact of the Flinestones and the Simpsons619 Words   |  2 Pagessixties and The Simpson was popular in the nineties. Despite many similarities between The Simpson and The Flintstones, the differences are not as obvious. In both shows, the main characters always end up in trouble. Also they both have family situations to deal with. There is a major difference between the two shows that makes them different from one another. The main characters are completely different. The Flintstones were the greatest TV cartoon of all time until The Simpsons came and took theRead MoreAnalysis Of The Film The Simpsons 984 Words   |  4 PagesThe Simpsons often parody many classic films. One film they parody is Goodfellas by Martin Scorsese. In this film the character Henry Hill narrates his life as a gangster. He goes through the reasons why he decided to become a gangster. He explains how being a gangster makes him feel like a som ebody and how they offer him protection. The Mafia gives Henry Hill a place to call his own. The mafia becomes his family. The movie Goodfellas is based off of a book called Wiseguy by Nicholas Pileggi whichRead MoreAnalysis Of Homer Simpson s The Simpsons 1288 Words   |  6 PagesCase Study on Homer Simpson By: Ian Conway Homer Simpson is a fictional character and one of the main protagonists in the TV show The Simpsons. Dan Castellanta voices him. He lives in a fictional town called Springfield, Oregon, United States. He is married to Marge Simpson with three children named Bart, Lisa and Maggie. He has a pet dog named Santa’s Little Helper and cat called Snowball. Homer currently works in the show at a Nuclear Power Plant as a Safety inspector but has worked at previousRead MoreMr. Burns : An Episode Of The Simpsons1128 Words   |  5 Pageswoods. They recount a normalcy of how life used to be, an episode of The Simpsons. Throughout the recounts on what happened in the episode â€Å"Cape Feare†, the play introduces a new character which gives exposition to the current landscape of the United States. As the play continues into its second and third act, there is a large shift on the scenery, lighting, etc. as the cast begins to recreate the episode of The Simpsons which they discuss in the previous act. While it is easy to get lost on whyRead MoreThe Simpsons Essay1565 Words   |  7 Pages The Simpsons The Simpson is now arguably the biggest sitcom and animation of TV history, but what is it that makes it so successful compared to traditional sitcoms. In order to answer this question, we have to look at sitcom as a whole; then the difference if any between modern and traditional sitcoms. Sitcoms when first released were aimed at families and it tried to show what American should be like. Sitcoms, are popular for many different reasons; some of these including

Education Reform Needs For A Higher Education System

Education reform needs to be one of the top priorities among our country. Our current educational system requires people to pay thousands of dollars for a higher education. Students are forced to take out loans that put them into severe debt for the duration of their live. Low-income students, especially, do not have many options nor are they able to afford higher education and the price is steadily increasing. It is the government’s duty to make this at the forefront of their problems because education is tied to national success, and will only strengthen our country. Like most things, this issue is very heavily divided among partisan lines. With the various views on the matter, it seems only the Democratic party has the best interests of our students. In order to provide a successful national higher education system in which students won’t be in debt trying to acquire a degree, the government has to bring about serious reform. The steps that have been taken include s ome form of free college for those who simply cannot afford it, providing enough financial aid to make up for the lack there is today, lowering interest rates on loans that cripple our nation in debt, ensuring the needs of low-income families are met, and last but certainly not least providing recent graduates with more job opportunities. There are people in this country who cannot afford to go to college but should be given the right, and free college is a right. Democratic Presidential nominee BernieShow MoreRelatedHistory of Higher Education in Italy1468 Words   |  6 Pagesï » ¿ Higher Education Internationally: Italy ED 678: The Foundations of Higher Education The groundwork for higher education in Italy was set back in the Middle Ages, similar to other Western European countries of the period. Clusters of students and scholars originally formed the traditional university in Italy. Collectively they founded the first â€Å"universitates studiorum † in major cities such as Bologna and Paris. However Bologna is thought to be theRead MoreReforming Higher Education Through Sustainable Contribution Funding1313 Words   |  6 Pages EDUCATION MINISTER, JOHN DAWKINS REFORMING HIGHER EDUCATION THROUGH SUSTAINABLE CONTRIBUTION FUNDING PURPOSE 1. To recommend that you consider the Higher Education Contribution Scheme as a reform policy that allows more Australian’s to enter higher education, which will strengthen national competitiveness in the increasingly knowledge-based global economy. BACKGROUND: 2. Between 1975 and 1987, the total students enrolled had increased by almost 50 percent. Graduates from the sector’s 65Read MoreWelfare Reform913 Words   |  4 PagesAssistance to Needy Families Post-Secondary Reform movements have been so successful. We always hear about students dropping out of college or not going to college because they can’t afford the tuition. The two case studies that we will talk about are Kentucky and Maine and how they succeeded in getting this reform to work. 1. What led to the success of Maine and Kentucky’s Temporary Assistance to Needy Families Post-Secondary Reform movements? Welfare reform had the unforeseen effect of causing largeRead MoreChin Background, Current Situation And Development1285 Words   |  6 PagesEducation in China: Background, Current situation and Development Thirty years of the reform and opening-up 30 years after 1978, China continues to recover, discover, develop and reform the Chinese education. The majority of people believe the Chinese education has many problems which need to change and learn the other countries’ education systems. However, it needs time to adjust the Chinese situation and find a suitable way to reform Chinese education because Chinese history and population areRead MoreShould There Be A Reform? The Education System?1269 Words   |  6 PagesShould there be a reform in the education system? Yes there should be, there are so many problems and complications that are wrong with the education system. For instance, not all of the teacher s are qualified to teach. The administrators hiring educators are another problem with the education system. In some cases even the discipline at certain schools are yearning for reform moreover. Reforms and changes must be made in education, some of the rules are unfair and out dated. Teachers are one ofRead MoreShould There Be A Reform? The Education System?1269 Words   |  6 PagesShould there be a reform in the education system? Yes there should be, there are so many problems and complications that are wrong with the education system. For instance, not all of the teacher s are qualified to teach. The administrators hiring educators are another problem with the education system. In some cases even the discipline at certain schools are yearning for reform moreover. Reforms and changes must be made in education, some of the rules are unfair and outdated. Teachers are one ofRead MoreEducation Reform Across The World1339 Words   |  6 PagesAs with most things in society, there is never one right way to approach an issue, and education reform across the world is one of the many examples that prove this to be true. Over time, there has been a growing importance on the quality of education across the globe, which is measured through standardized testing. This new way to measure the quality of education students are getting has grown to create high competition among the countries as each strives to obtain the highest ranking countryRead MoreChina s Higher Education System1712 Words   |  7 PagesResearch Methodology The study takes a comparative study approach. This approach is defined as putting two or more education systems side by side in order to determine their socio-economic, cultural, political, ideology in a context (Brickman and Fraser, 1968). This paper takes a view of China’s higher education systems in order to find out the strengths higher education for policy formation in South Sudan because currently there is no evidence of one. The emphasis here is that in examining the policyRead MoreMovers and Shakers in Education1270 Words   |  6 Pages210 01/19/13 Bryce Budoff Movers and Shakers in Education Sacrifices have been made throughout history by many to advance the field of education so all children have the opportunity for a proper education and a successful future. With these advances come all types of adjustments to keep the idea of a proper education moving. Just in the last fifty years, there have been several significant attempts to improve the educational system. The first being the A Nation at Risk report introducedRead MoreCompare And Contrast Education Reform1474 Words   |  6 PagesAn educational system is a means to develop a workforce, to improve the socioeconomic status of the poor via social mobility, and to create a shared culture. Given these important roles, educational systems are targets for social reformers. Joseph Lancaster and Arne Duncan were both education reformers with strong and influential ideas about what and how students are taught. Lancaster was a London schoolmaster and eventual leader of the Monitorial education reform movement in th e early 1800s.

Bullying Essay Free Essays

Bullying Frightened, Weak, Sad, Unwanted. You end up not wanting to go anywhere, because you are afraid of getting picked on. You get so fed up with everything, you start harming yourself. We will write a custom essay sample on Bullying Essay or any similar topic only for you Order Now You begin cutting yourself or even worse? You end up killing yourself. Hi today, I’m going to talk to you about bullying and what the down sizes of bullying is. Some might wonder, who are the bully’s and why do people bully others. So as you read this essay, think about those questions. And ask yourself. If you’ve ever been bullied or have you been the bully. How did you feel? Did you feel powerless and think that it wasn’t fare that this was happening to you. Or that you didn’t have anyone to talk to. Well you do and no one should be making you feel like this. Bulling has to stop, it shouldn’t be going to the extent that people feel like they’re nothing and end up committing suicide. Having said that, this essay will show you the different types of bullying, the consequences of bullying and how to stop bullying. Many people think that bullying is just kicking and punching a person. Those people are right, what they don’t know is that there are other forms of bullying. To be exact there are six different types of bullying; physical bullying, cyber bullying, verbal bullying, indirect bullying, intimidation, and social alienation. The form of bullying that occurs more is cyber bullying. In Canada, 42% of kids have been bullied while online. One in four has had it happen more than once. 35% of kids have been threatened online. Nearly one in five have had it happen more than once. 1% of kids have received mean or threatening e-mails or other messages. 58% of kids admit someone has said mean or hurtful things to them online. More than four out of ten say it has happened more than once. 58% have not told their parents or an adult about something mean or hurtful that happened to them online. Both boys and girls can be bullies. Boys tend to bully physically, while girls generally use more indirect approaches, such as gossiping about classmates or isolating them b y excluding them from activities or groups. Boys are usually bullied by other boys, whereas girls are bullied by both girls and boys. Some of the consequences of being bullied are self-harm, depression, low self-esteem, loneliness and etc†¦ Most people cannot deal with the pressure of being bullied. So they decide to commit suicide, for example â€Å"Carl Joseph Walker-Hoover, hung himself Monday, April 9, 2009 after enduring bullying at school, including daily taunts of being gay. His suicide was at least the fourth suicide of a middle-school aged child linked to bullying in the year of 2009†. Bullying is never acceptable. It should be considered just â€Å"part of growing up† Research and experience consistently shows involved, their families and peers, and the community around them. I’ve witnessed someone self-harming themselves do to being bullied, it looked like they hit rock bottom and all the person could say is that â€Å"there is no point in living now, no one likes me life is not a thing I enjoy†. I felt like that wasn’t fair to them and that no one should have to go through what they did. But they overcome that and were feeling better. They started hanging out with really friends that cared about them and just ignored what others thought about them because they don’t have to please other, just themselves. How to stop bulling? Whether or not you have been bullied, there are things you can do to stop bullying. The first thing you should do is to tell a teacher or other trusted adult at your school if bullying happens to you or someone at your school. But bullying doesn’t always happen at school, it can happen after school or even at home. So in that situation, tell an adult that will do something about it or even a police officer. This may seem like tattling, but it’s not. The victim of a bully is someone you can protect. By telling someone at school about bullying, you are protecting the victim the same as if you stood up to a bully yourself. After telling an adult, you should go to a councillor to talk about your problem. If you don’t feel comfortable talking to the councillor. Try talking to a friend or someone you trust, that will listen to you and try to help you. It isn’t good to keep everything to yourself. You have to get everything out that isn’t healthy for you. Or else it will haunt you and make you feel alone. So in my opinion just talk about your problem even if it’s with your cat or dog (which ever). However being a witness of bullying can be just as bad as being the bullying. As long as you witness bullying and don’t try to stop it. That means, that you’re encouraging the bully because he/she is getting the attention they want. So remember that for the next time you witness someone being bullying and don’t do anything to stop it. Who are bullies? Bullies are very often people who have been bullied or abused themselves. Sometimes they are experiencing life situations they cannot cope with, that leave them feeling helpless and out of control. They may have poor social skills, do not fit in, and cannot meet the expectations of their family, school, or bosses. They bully to, be successful, to control someone else, or to get some relief from their own feelings of powerlessness. Bullies bully because they might be picked on by someone else so they pick on you, so that they think that they are strong. They might not have any friends. They may not know how to feel happy, or something is going on with their family, that is bothering them so they decide to take out their frustration on other people. I hope you take this essay and absorb everything I’ve said. And remember one person might not be able to put a stop to bullying. But we as a group can sure try. If it doesn’t work, then we can try harder. And never give up. Resources: http://www. dosomething. org/tipsandtools/11-facts-about-cyber-bullying http://www. glsen. org/walker. html How to cite Bullying Essay, Essays

Digital Marketing Plan of Leather Bag-Stage-Samples for Students

Question: Discuss about the digital marketing plan for a company that intends to develop its presence online and online business for the first time. Answer: Introduction The marketing process through which the business entity promotes the products and services by making use of digital channels for attracting and attaining consumers is termed as digital marketing (Armstrong et al., 2015). The prime objective of this type of marketing is to promote the brands through various mediums of digital media. On the basis of the research executed by the business entity, it has been analyzed that the digital media and online channels are helpful for the marketers to operate successfully in the market. Digital marketing is a crucial part of the promotional activity of every company. This is the concept of marketing by which companies are able to promote their products to the customers by various online tools. This report focuses on the digital marketing plan of a new leather bag company i.e. Leather Bag-Stage. The objective of this report is the make the company available on both online as well as offline media platforms. The report deals with the marketing of le ather bags in Brazil by social media marketing tools. Along with this, the report also focuses on the analysis of the feasibility of the Brazil market regarding the launch of new leather handbags. The report finally focuses on the various media tools for the promotion of the leather bags in Brazil. Product analysis The media plan will focus on the female leather handbags and clutches provided by medium-scale leather product manufacturing company named Leather Bag-Stage. The company has products combining innovation and style. The objective of the company is to provide stylish and luxurious designer handbags for the female customers based on their needs of an exquisite lifestyle of the female customers (Bruni, Gherardi Poggio, 2014). Main products of Leather BagStage include shoulder bags, handbags, and clutches, cross body and messenger bags. The company is able to have the good position in the fashion industry of Brazil with the stylish handbags. Situational analysis The approach is referred to a collection of mechanisms that are adopted by the managerial and senior staff so as to analyze the internal and external environment of the business organization for understanding the capabilities, customers and business environment (Deakins Freel, 2009). The term situational analysis can also be termed as the foundation of the marketing plan. The below described is the situational analysis That will be creating an overview of Leather Bag-Stage that will lead to better understanding of the components that will influence the future: Internal analysis For analyzing the internal factors the business entity can make adoption of SWOT analysis as an approach that will aid the entity in getting aware of the strengths, weakness, opportunities, and threats of the firm (Dorn Suessmair, 2017). The following is the SWOT analysis of Leather Bag-Stage: Strengths The key strength of Leather Bag-Stage is that the company is a medium scale company that provides designer bags to the customers. Further, a company has its own handbag patterns and uses a best quality material for the purpose of bag production (Drucker, 2014). Along with this, the company also produces customized handbags based on the requirements of the customers. The company provides the option of physical product delivery that gives an opportunity to the company to cater the needs of the large consumer segment. Leather Bag-Stage has created the more affordable line of the high-quality products but at a fraction of the price. This is the young company without a negative legacy for the customers. Weakness One of the key weakness of company Leather Bag-Stage is that sale of the luxury handbags is continuously reducing because of the demand for luxury products among the customers. Further, Leather Bag-Stage has to face high competition in the market due to the availability of established international brands like Coach, and Prada. Along with this, the production of leather handbags needs a large amount of cow hides which is not easily available in Brazil. During the production process, there is the high use of water and that is the wastage of the natural resources (Marshall, Desborde Thach, 2016). There is less purchasing of the leather products in the market due to solid quality and high prices. External analysis Opportunities One of the big opportunities for Leather Bag-Stage is global expansion. The lesser presence of the brand in the global market can be solved by the expansion of the business in all over the world. This will give the brand an opportunity to improve the image and enhance the sales (Plewa, Conduit Quester, 2016). Leather Bag-Stage is focusing only on women but the collections do not include children that could be the key to company growth. In order to grow in the fashion industry, a company can also introduce the products for children. Along with this, it can also introduce low and medium priced handbags for the common income group customers in Brazil. Threats Economic recession may reduce the demand for leather bags in various countries as leather bags are considered as the luxury products by the customers (Sheth Sisodia, 2015). Further, one of the major threats to the company is the changed taste and preferences of the customers that can impact on the demand for the leather bags. Along with this, there are large numbers of substitute bags available at the low cost in the market that impact on the demand for leather bags. Definition of goals and objectives (SMART) The objectives are the attainments that are pre-determined and are required to be accomplished by the business firm. The business entity should make use of SMART approach for developing and establishing the business objectives. The below mentioned are the business objectives and goals of leather bag-stage: Specific: Leather Bag-stage should make the establishment of the business objectives that are specific by nature. The objectives thus formed are required to be able to answer the questions such as "what is to be done?" "How will you know it is done?" etc. and should be able to discuss the outcomes (Westwood, 2016). The goals should be described in a manner that the readers should be able to interpret in the same way. For measuring that the objective is specific, it should be made sure that it is described in an observable way. Measurable: Setting objective on this criteria will develop objectives that are able to answer the following questions such as "how will you know it meets expectations?" and also defines the assessable terms such as quantity, expense, quality, frequency and the time limit (Wayne 2017). This term refers to the limit to which the evaluation can be done for something against a set standard. The objectives established should be measurable. Achievable: The desired or the determined goals are required to be within the reach of the employees, they are required to be achievable and should also be able to answer the following statements such as "canthe individual do it?" "Can the measurable goals are achievable by the individual?" "Doeshe/she havethe experience, knowledge or capability of fulfilling the expectation?"The business objectives are required to be established in such a manner that they will be accomplished within the given timeframe. Relevant: The objectives are required to be relevant and should give answer to the questions such as "should it be done?, why?" and "what will be the impact?". The criteria for attaining the goals should be reasonable, realistic and time-sensitive. Time-oriented: A deadline should be defined for each and every objective established within the business organization and these objectives should also be able to answer the question such as "when will it be done?". Setting a time-frame for each and every objective will increase the efficiency of the workforce of Leather Bag-Stage and that will tend to bring a hike in the productivity and profitability. Marketing strategy The various techniques and mechanisms adopted by the business firm for collaborating with their customers are the marketing strategies. Leather Bag-Stage can make use of the marketing strategies for generating awareness about the specifications, features, and benefits of the products to the consumers (Duermyer, 2017). This will aid the business entity in increasing the brand equity and goodwill of the product and also of the entity. Some of the other benefits attained by adopting these strategies are an increase in the market share and customer base will be observed and thus leading to an increase in sales and profitability. The below mentioned are some of the marketing strategies that can be adopted by the business entity for the accomplishment of desired objectives and goals: Paid advertising: The concept comprises of multiple approaches to marketing that can be adopted by the business enterprise. The approach comprises of a set of traditional models and approaches to marketing such as TVCs and print media advertising and that can be adopted by the business firm. Cause marketing: The name itself defines the meaning of this strategy. This marketing strategy develops a bond between the products and services with a social cause (yodiz 2018). This will provide a boost to the brand awareness and also an increase in the number of a customer will be observed. This marketing strategy has been considered as one of the most effective options that can be adopted by the business firm. Relationship marketing: The focus of this marketing strategy is on building strong relationships with the customers (Chaffey, 2016). Developing and enhancing the strength of bonds with the existing customers and that will lead to an increase in the customer loyalty. This is one of the most beneficial strategies that can be adopted by Leather Bag-Stage. Internet marketing: The approach of internet marketing is also termed as cloud marketing. This strategy is one of the contemporary media of marketing in which the business entity makes use of the internet for executing all the process and transactions related to the promotion and advertising of the products and services (Nykiel, 2016). Various platforms are offered to the manufacturer for making the products available for the consumers. Transactional marketing: One of the challenging task for any of the business firm is sales. As the entity is having high volume targets the selling operations will be proven tough. Under this marketing strategy, the customers are stimulated and encouraged by discounts and coupons and other additional services are offered for buying the products or services. This approach enhances and develops the chances of sales and also motivates the targeted consumer segments for buying the products. Diversity marketing: This marketing strategy is concerned about making use of the aspects of diversity found in the consumer segments of the business firm (Ryan, 2016). This approach caters the diverse targeted consumer segments by making customization and integrating various marketing strategies. It comprises and covers various aspects such as beliefs, attitudes, views, cultural and other specific needs of the consumers. Word of mouth: This marketing strategy depends on the impression of the business firm on the audience. The mentioned approach is one of the traditional strategies that can be used by the business firm. Implementation plan The below presented tabular format comprises of the implementation process of the developed tactics and strategies by the Leather Bag-Stage for executing the business operations. Implementation plan proves as a guideline or a track for the entire workforce that is engaged in the operations of the business organization (Chaffey Ellis-Chadwick, 2016). It can also be termed as a management tool that is developed by the business firm for supporting the strategic plan. An implementation plan develops segmentation in each of the strategies into identifiable steps and each step is assigned to a specific individual and also the deadline for completion of each step is given. The below is the implementation plan of Leather Bag-Stage: Actions Starting date End Date Responsible Person Related Department Expenses Developing high targets and productive mission statement 1/03/2017 30/05/2017 Management officials Management officials $2500 Transparent communication about the pre-determined targets and goals 1/07/2017 31/09/2017 Management officials Management officials $4000 Encouragement to the generation of innovative ideas for better decision making 1/10/2018 31/12/2018 Professionals and seniors authorities of concerned departments Heads of departments $3500 Innovating alternative ideas and backup plans 1/01/2018 30/03/2018 Marketing team and Executives Marketing department $4500 Successful implementation of developed marketing strategies and tactics 1/04/2018 2/07/2019 Superiors, senior authorities, and executives of marketing and advertising departments Marketing department $5000 Control and evaluation The above-mentioned concept is made concerned about the strategies and plans developed for establishing control over the plans and policies that are executed within the business organization. There is number of approaches that can be adopted by Leather Bag-Stage for developing the control measures (bestpractices.ca 2015). The management officials and the other senior staff is held liable for executing the monitoring and controlling practices. Moreover, monitoring and controlling process are also concerned at overseeing all the tasks and metrics that are required for ensuring the approval of the authorized task is within the scope, on time and is also within the budget so that the project is preceded with a minimal risk (Baker Saren, 2016). This business practice involves the comparison between the actual performance with the estimated performance and taking corrective actions and measures for producing the desired outcomes. This is a continuous process throughout the life of the exe cution of the tasks performed. There are various measures and mechanisms that can be adopted by the business firm for establishing the control and monitoring of the operations within the organizational structure. For instance, total quality management (TQM) is one of the approaches that can be adopted by Leather Bag-Stage for evaluating and monitoring the quality of the products and services offered. KPIs can be determined and implemented by the management for identifying the performance level of the employees. This will aid the business firm in analyzing and evaluating the performance level of the workforce and the data thus generated will be used at the time of the appraisals (Kingsnorth, 2016). Moreover, the entity can also develop and establishing monitoring over the efforts made by the marketing team, this will enable them with the data and information about the requirements and demand of the consumers. This data will aid the entity in bringing improvements and advancements in the products and services and thus leading to an increase in the satisfaction level of the consumers. This monitoring and controlling plan also comprise a check over the operations and functionalities that can impact the environment. And hence some preventive measures are also required to be developed by the business organization for safeguarding the environmental aspects. Conclusion After summing up the above-executed report it has been analyzed that for enhancing the marketing activities and increasing the sale in the regions of Brazil the Leather Bag-Stage wants to bring advancements and developments in the existing marketing plan. The report comprise of a developed and improved marketing plan that will enable the business firm in establishing a strong presence over the online and the offline platforms. References Armstrong, G., Kotler, P., Harker, M. Brennan, R., (2015).Marketing: an introduction. Pearson Education. Baker, M. J., Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage. bestpractices.ca, (2015). Monitoring and control, Assessed on 2nd February 2018, www.bestpractices.ca.gov/project_management/monitoring.shtml. Bruni, A., Gherardi, S. Poggio, B., (2014). Gender and entrepreneurship: An ethnographic approach. Routledge. Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media Marketing. Chaffey, D., Ellis-Chadwick, F. (2016). Digital marketing. Prentice Hall. Cmgpartners, (2018), What is customer analysis, Assessed on 2nd February 2018, https://cmgpartners.com/content/customer-analysis/. Deakins, D. Freel, M.S., (2009).Entrepreneurship and small firms. McGraw-Hill College. Dorn, T. and Suessmair, A., (2017). Determinants in Pay-What-You-Want Pricing DecisionsA Cross-Country Study.American Journal of Industrial and Business Management,7(02), p.115. Drucker, P., (2014).Innovation and entrepreneurship. Routledge. 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